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Project Overview

Olympic campaign the Winter Olympics in Anchorage Alaska. Drawing from Anchorages history, cultural murals, and natural landscapes, I designed a visual identity that reflects Alaska’s spirit and environment. The project includes a brand layout, as well as apparel, posters, and other print and digital materials that capture the energy of the Winter Olympic.

hockey player

Logo Design

Anchorage got its name because it served as a safe "anchorage" for ships delivering supplies to the Alaska Railroad construction site at Ship Creek in 1915. This “anchor” symbol and the connection through the sea is a prominent symbol for the area and made the direction for the Olympic logo design.

sketches of logo
Logo variations
lanyard
applications
mockup of posters
poster outside city
tickets and jackets
More Designs